Google Analytics 4: Google signals will be removed from reporting identity on February 12th, 2024

Accueil Infos GDSA 48 Google Analytics 4: Google signals will be removed from reporting identity on February 12th, 2024
Google Analytics
Hello Google Analytics user,
We’re reaching out to inform you that we’ll be making changes to how Google Analytics 4 measures users across devices and platforms. Google signals will be removed from the reporting identity on February 12, 2024. This change will apply to all of your Google Analytics 4 properties and will only affect reporting features. Google Analytics will still collect Google signals, when enabled, to be used in demographics and interests reporting. Google signals will also still support audience and conversion use cases, like remarketing and conversion optimization in linked Google advertising products.
You can preview how this change will impact your Google Analytics 4 reporting now by disabling the “Include Google signals in reporting identity” option for any of your properties in the “Admin” page under Property settings > Data collection and modification > Data collection > Google signals data collection.
To learn more, read the detailed explanation on Reporting Identities in Google Analytics 4 <notifications.google.com/g/p/ANiao5qeWbztatruraBjcE7UzfrGHuqh_W4jY_WgLo1C47fZfmXTelxNc6K9U4lgMAUyKsX0rk9OIZZIS6RbMaw2OZzdkfLzv6kXQDH0yNrXADQd-Kmt6iMCUZOn2yGUHV6WTP04GTNWcBrgC2MmUfp1U0467JZwM2PemGRT…>.
Sincerely,
The Google Analytics Team
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